Study of Consumer’s Perception towards Adoption of eCommerce (online shopping and ebanking) in Kathmandu Valley among corporate workers in the postpandemic.
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Authors
Thapa, Sarita
Issue Date
2022-05
Type
Article
Language
Keywords
digital transformation, perceived risk, perceived ease of use, perceived risks
Alternative Title
Abstract
This paper analyzes the customer perception of corporate workers towards adopting eCommerce
(online shopping and e-banking) in Kathmandu Valley, considering age, gender, education, and
birthplace as demographic variables in the post-outbreak COVID-19 pandemic. The study shows
that COVID-19 highlights the need for digital transformation due to the change in customer
needs. The pandemic world strongly enforces the enhanced digital transformation, which
benefits businesses or organizations.
This study integrates the Technology Acceptance Model (TAM), Theory of Reasoned Action
(TRA), Diffusion of Innovation (DOI) and Unified Theory of Acceptance and Use of
Technology (UTAUT) as a practical implication for the analysis of the study. Descriptive and
causal research designs are adopted for this study. A total of 60 respondents (corporate workers)
of the Kathmandu Valley were selected for study purposes. Likert scale questionnaires were
used to gather information about their perception of e-commerce. Reliability is measured using
Cronbach’s Alpha Test. The statistical tool computed descriptive analysis, independent t-test/ANOVA, correlation, and linear regression analysis.
The study explains the customer perception of adopting e-commerce services based on perceived
usefulness, ease of use, and risk. The analysis indicates that perceived usefulness and ease of use
influence and has a statistically significant relationship with the adoption of e-commerce. In
contrast, perceived risk is statistically non-significant and does not influence the adoption of e-commerce