New Concentrations in MBA
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Authors
University Senate
Issue Date
2024-07-15
Type
Language
Keywords
MBA Requirements
Alternative Title
Abstract
Brockport MBA program was introduced in Fall 2018 as a part-time program for working professionals. All courses are offered 100% online. The curriculum consists of 12 courses (36 credits). Students who take 2 courses a semester, including summer, can complete the degree in 2 years. The program
enrolled 32 students in AY2021-2022 and 35 students in AY2022-2023. There have been several
changes and improvements in the curriculum, but no major revision has been made.
The current MBA program only has a single track on Management. To attract more professionals with diverse career paths/interests and to better serve various student needs, we propose to create
additional concentrations within the existing MBA program: Analytics and Nonprofit Management. The addition of these specialized concentrations will better meet the demand of both students and
employers.
The existing Management Concentration will continue attract students who are in or pursuing a
manager position across various industries. The Analytics Concentration will appeal to students who are interested in sharpening their analytical skills, such as professionals in the finance sector, banking industries, and positions that involve research and data. The Nonprofit Management Concentration is designed for students who are in a public sector, including non-profit, government agencies, or
healthcare industries.
As more data is available to businesses than ever before, data has become a key driving force in the
contemporary business world. With a growing dependence on data to improve business strategy and operational efficiency, employers across various sectors seek professional's adept in data literary,
equipped with analytical skills and strong decision making. According to the Bureau of Labor Statistics, a staggering 124,400 new management analyst positions are expected to emerge between 2020 and
2030. The new Analytics concentration will help MBA students improve the knowledge and skills that enable them to manage, analyze, interpret, and report large sets of data to make strategic business decisions. With this concentration, our MBA students will be better prepared for their career in today's fast-paced world of information overload.
Within our MBA program we have had several students from the public sector seeking advanced education that will help equip them with skills applicable to both public and private sectors. On the other hand, there is a growing interest among other MBA students want to delve into the public and nonprofit world as they explore new career paths. The Nonprofit Management concentration serves as an ideal option for both cohorts, accommodating their diverse aspirations and professional goals. Students will graduate with necessary skills they need for a career in any sector - public, private, or nonprofit. Our MPA (Master of Public Administration) program stands among just 4 SUNY programs accredited by NASPAA. Only 15% of NASPAA-accredited Public Administration programs are affiliated with a business school. This distinct positioning provides us with significant advantages and resources to cultivate this specialized concentration.
Our direct competitors in the region offer various MBA programs and/or options within their programs. For instance, SUNY Oswego offers 4 different MBA programs in Management, Public Accounting, Healthcare Administration, and Nursing Home Administration. St. John Fisher offers 4 concentrations in Management, Accounting, Health Services, and Pharmaceutical Industry. RIT Business School offers 10 different MBA or MS programs. UB MBA offers 9 concentrations in Analytics, Finance, Healthcare, Information Security, Information Systems and E-Business, International Management, Management Consulting, Marketing, and Operations & SCM. The introduction of the proposed new concentrations in our MBA will help us differentiate our program from similarly sized competitors while help us better compete with bigger schools.
Description
Citation
Publisher
SUNY Brockport University Senate