Twitter: Tweets for Analysts

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Authors
White, Susan
Issue Date
2015
Type
Article
Language
en_US
Keywords
Twitter , social media , business analysis , teaching and learning
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Abstract
Twitter is a popular social media outlet where companies can disseminate information about the firm. Students can obtain usable information that can potentially aid their analyses of firms, with the firm’s Twitter feed as a starting point to garner information that the firm considers to be important. This article looks at the use of social media in assignments, and includes a Business Finance assignment that requires students to find a relevant tweet from their assigned company and relate it to finance theory.
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The Common Good: A SUNY Plattsburgh Journal on Teaching and Learning
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http://hdl.handle.net/1951/69781
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The Common Good vol. 3 (2015)