Simplifying Marketing Major Requirements
Journal Title
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Issue Date
2019-03-28
Authors
Undergraduate Curriculum and Policies
Publisher
Keywords
Abstract
The marketing major currently requires students to choose either Consumer Behavior or Business to Business tracks, but with little differentiation between these two tracks in terms of electives. The proposed curriculum will abandon the dual-track design to add more flexibility to the major.
Description
Signed 04/15/2019 by President Macpherson - Effective Fall 2019
Proposal number - 44_18-19
Resolution Number: 2018-2019_28
Academic Year: 2018-2019
Resolution Number: 2018-2019_28
Academic Year: 2018-2019