Show simple item record

dc.contributor.authorDong, Xiaoyu
dc.description.abstractThis case study analyzes the Chinese governments' response to a deadly train crash, specifically focusing on the role of social media in the crisis. On July 23, 2011, two high-speed trains collided in Wenzhou City.40 people died and more than 200 were injured. This crash attracted tremendous news coverage domestically and globally. Censorship and even a complete media ban failed to prevent the Chinese citizens from using social media to organize, share their outrage, and put pressure on public officials . This case study analyzed both the governmental response and the Chinese citizens' social media use, specifically Weibo, a twitter like microblogging media.
dc.titleWenzhou Train Crash PR/Social Media Case Study
dc.contributor.organizationIthaca College
dc.description.institutionSUNY Brockport
dc.description.publicationtitleMaster's Level Graduate Research Conference

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record