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    Wenzhou Train Crash PR/Social Media Case Study

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    Date
    2014-04-26
    Author
    Dong, Xiaoyu
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    Abstract
    This case study analyzes the Chinese governments' response to a deadly train crash, specifically focusing on the role of social media in the crisis. On July 23, 2011, two high-speed trains collided in Wenzhou City.40 people died and more than 200 were injured. This crash attracted tremendous news coverage domestically and globally. Censorship and even a complete media ban failed to prevent the Chinese citizens from using social media to organize, share their outrage, and put pressure on public officials . This case study analyzed both the governmental response and the Chinese citizens' social media use, specifically Weibo, a twitter like microblogging media.
    URI
    http://hdl.handle.net/1951/72346
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