Abstract
The United States grocery industry has evolved from an idle into a competitive industry with imaginative businesses that rethink how people shop for groceries. One company, Wegmans, has created a winning formula for success in the grocery industry. By pursuing employee satisfaction, customer service, quality, and ethics, Wegmans has become America’s favorite grocery store. This research examines how Wegmans utilizes these core competencies to create a market advantage among grocery competitors and to build a strong brand image and set high standards within the industry. Using primary and secondary data of Wegmans and the grocery industry, this project determines how Wegmans competitive advantage remains successful and costly to imitate.
