Netflix remodeled the video rental market with its DVD-by-mail service, but they have changed their strategy and they want to focus on instant streaming. Competitors like Amazon prime, Hulu Plus and Redbox have all made names for themselves, and have started to take customers from Netflix. Netflix wants to stay ahead of their competitors so they wanted to increase their streamlining capabilities. To focus on streaming, Netflix wanted to re-brand their DVD-by-mail service, and changed their pricing to focus on streaming. This paper will focus on the strategy Netflix used to re-brand its DVD-by-mail service, and the price changes Netflix made, and how their customers reacted to these changes. We will look at the decisions the company has made and see if these decisions have been successful towards the company’s growth.