Browsing 2015 SUNY Undergraduate Research Conference by Author "College at Brockport"
Now showing items 1-3 of 3
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The Effects of Color and Mascot Choices on Consumer Preference, Fan Association and Societal Acceptance
(2015-04-10)Sports fans choose the teams they root for by a variety of reasons; location, success, star players, players they like, colors of the team and the logo they like the most. In this study we examine the effect of team logo ... -
The Perception of Athletes During a Negative Situation
(2015-04-10)Perception of Athletes During a Negative Situation Social media has become a crucial part of modern society.Social Media is used by not only individuals but also companies and businesses. It has become a vital part of ... -
The Under Representation of Women Sports in the Media: Society Compared with The College at Brockport
(2015-04-10)After the implementation of Title IX in 1972 there was high expectation of changing the societal perceptions of women in sport. Previous studies have been conducted to examine social acceptance by the media coverage and ...
