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dc.contributor.authorOhlhoff, Emily
dc.description.abstractOn January 13 th , 2019 Gillette released an advertising campaign highlighting the responsibility men have to stand up against bullying, sexual harassment, and sexism. The campaign aligns with the #MeTooMovement, by exposing the toxic masculinity present in their previous advertisements as well as in other media. Gillette currently dominates the male personal-care product industry, holding over half of the global market share for razors (Tiffany, 2018). Is Gillette recognizing their social responsibility or are they catering to Millennials to stay competitive?en_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.subjectSexual harassmenten_US
dc.subjectSocial mediaen_US
dc.subjectResearch Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Gender studiesen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Social sciences::Sociologyen_US
dc.titleGillette's controversial advertisement: a content analysis on commercializing social issuesen_US

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Attribution-NonCommercial-NoDerivs 3.0 United States
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States