Now showing items 1-2 of 2
Employer and customer branding: An essential linkage leveraged through social media
(Journal of Management and Innovation, 2018-04-10)
Human resources and marketing are in periods of need to unite their strategies as technology evolves and becomes further embedded in society. These advances have increased the need for better alignment between the employer ...
A qualitative model for customer behavioral decisions and satisfaction in the hospitality industry
(Journal of Management and Innovation, 2017-11-01)
It is increasingly important for organizations in the hospitality industry to utilize qualitative, customer-generated content on social media to gain insight into guest perceptions, intentions, and outcomes. On the basis ...