Browsing Faculty & Staff Publications by Author "Chetta, Michael"
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A qualitative model for customer behavioral decisions and satisfaction in the hospitality industry
Chetta, Michael; Islam, Sayeedul; Kozikowski, Andrzej; Cassel, David; Bandara, Bhagya; Cyrelda, Dana (Journal of Management and Innovation, 2017-11-01)It is increasingly important for organizations in the hospitality industry to utilize qualitative, customer-generated content on social media to gain insight into guest perceptions, intentions, and outcomes. On the basis ...