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    • Employer and customer branding: An essential linkage leveraged through social media 

      Auriemmo, Anthony; Islam, Sy; Auriemmo, Jennifer; Mazzola, Joseph (Journal of Management and Innovation, 2018-04-10)
      Human resources and marketing are in periods of need to unite their strategies as technology evolves and becomes further embedded in society. These advances have increased the need for better alignment between the employer ...