National Agri-Marketing Association Team

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Issue Date
2018-05
Authors
Weitze, Rudy
Coene, Thomas
Gulley, Kaylah
Preston, Kate
Hancock, Harley
Rater, Gabe
Mutlewich, Cheyanne
Winter, Sophie, Dr.
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Abstract
The National Agri-Marketing Association is a nation's largest association for professionals in marketing and agribusiness. Each year, this organization puts on a student marketing contest where teams must come up with an agriculturally related product and write a marketing plan for it. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the competition and then make a formal presentation of their marketing plan to a panel of judges at the competition.
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