PubMed is a free search engine developed and maintained by the National Center for
Biotechnology Information (NCBI) at the National Library of Medicine (NLM) which searches
the MEDLINE database of references and abstracts on life sciences and biomedical topics. As
such it is a valuable search tool for researchers in the health sciences. In my work as a Digital
and Technical Services librarian at SUNY College of Optometry, I have registered complaints
from frustrated users seeking to connect to full text articles from PubMed. They have reported
finding the process confusing and containing too many steps which disrupt their search process.
This project took a critical look at PubMed’s linking service, LinkOut, used information design
theory to propose improvements, and implemented those improvements through the design and
development of a browser extension which will be presented to the SUNY Optometry
community. This paper describes the process taken to complete this project.
A Master's Project submitted to the College of Arts and Sciences at SUNY Polytechnic Institute, Utica NY in partial fulfillment of the Master's of Science Degree.