This project is a case analysis on Etsy Inc. Problem analysis shows that Etsy is faced with diverse challenges that could negatively effect the company and its operations. The case analysis includes a complete industry and company analysis. Strategic issues faced by Etsy and its sellers include high fee obligations, low marketing and advertising presence, and long-term viability. The final aspect of the analysis includes recommendations, such as increasing their advertising and marketing presence, introducing and incorporating new product offerings, and staying true to their original business model. E-commerce is a trillion dollar industry and is expected to grow rapidly. Will Etsy's strategy and niche target market allow them to compete in an ever changing and competitive industry?
Poster Presented at the 2018 SUNY Polytechnic Institute Student Project Showcase.