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dc.contributor.authorMcFadden, Hannah
dc.date.accessioned2017-05-15T16:19:27Z
dc.date.available2017-05-15T16:19:27Z
dc.date.issued2016-12-01
dc.identifier.urihttp://hdl.handle.net/1951/69193
dc.descriptionA Master’s Thesis Presented to School of Arts and Sciences, State University of New York Polytechnic Institute, In Partial Fulfillment of the Requirements for the Master of Science Degree.en_US
dc.description.abstractThe purpose of this thesis is to analyze present day crowd culture to better understand consumer behaviors and engagement to help redesign the brand and marketing strategy for Adirondack Adventures, a small white water rafting business in upstate New York. With small businesses struggling to take full advantage of social media platforms and the potential they offer, consumers and potential customers are left disengaged and consequently uninterested. By researching the correlation between Web 2.0 technology and the emergence of crowd culture it is my goal to develop a social media marketing strategy for Adirondack Adventures that will help establish their brand, increase their exposure, and grow their customer base to become a top competitor in their industry.en_US
dc.language.isoen_USen_US
dc.subjectAdirondack Adventuresen_US
dc.subjectWeb 2.0 technologyen_US
dc.subjectCrowd Cultureen_US
dc.subjectSocial Media Marketingen_US
dc.subjectSmall Business Marketingen_US
dc.subjectBrand Developmenten_US
dc.subjectLogo Designen_US
dc.subjectDigital Narrativeen_US
dc.subjectWhite Water Rafting Companiesen_US
dc.titleRedesigning Adirondack Adventures: Analyzing Crowd Culture to Develop Social Media Marketing Strategiesen_US
dc.typeThesisen_US


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