Redesigning Adirondack Adventures: Analyzing Crowd Culture to Develop Social Media Marketing Strategies
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SubjectAdirondack Adventures; Web 2.0 technology; Crowd Culture; Social Media Marketing; Small Business Marketing; Brand Development; Logo Design; Digital Narrative; White Water Rafting Companies
The purpose of this thesis is to analyze present day crowd culture to better understand consumer behaviors and engagement to help redesign the brand and marketing strategy for Adirondack Adventures, a small white water rafting business in upstate New York. With small businesses struggling to take full advantage of social media platforms and the potential they offer, consumers and potential customers are left disengaged and consequently uninterested. By researching the correlation between Web 2.0 technology and the emergence of crowd culture it is my goal to develop a social media marketing strategy for Adirondack Adventures that will help establish their brand, increase their exposure, and grow their customer base to become a top competitor in their industry.
A Master’s Thesis Presented to School of Arts and Sciences, State University of New York Polytechnic Institute, In Partial Fulfillment of the Requirements for the Master of Science Degree.
Files in this item
- McFaddenThesis Paper.pdf
- Research Paper Portion of Thesis ...
- McFadden Thesis Presentation.pdf
- Slides Used For Thesis Presentation
- Adirondack Adventures Content ...
- Calendar of Proposed Social Media ...