Designing a Mobile Application for Small Business Use in Strengthening Customer Relations
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Subjectmobile applications; small business; proto.io; information design; mobile application prototype; social media; digital coupons; owner-client relations; Information Design & Technology; SUNY Polytechnic; small business technology; digital media; digital media for small business; interface design; information design; mobile technology; mobile application design; mobile application development; financial applications; small business financial applications
The goal of this thesis and the accompanying mobile application prototype is to conceptualize and design a mobile application for small businesses that would allow these organizations to bridge the technological and communication gap outlined in this document. The resulting application, once fully developed, would also allow business owners to better connect with their customers by offering a service designed to manage customer data and provide incentives for recurring visits. The research outlined in this document focuses on addressing the current issues regarding the aforementioned technological gap, as well as providing ideal design methods in order to create a more effective user interface and subsequent digital service.
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