New Luxury Platforms
Subject
Cosmetics industry; Cosmetics; Perfumes industry; Perfumes; Luxury goods industry; Luxuries; Retail trade; Consumers; Marketing; Filmed lecturesAbstract
The notion of retail is changing for luxury, as quickly as the epicenters of luxury and consumer values. Today, e-commerce outpaces brick and mortar five to one. Further, consumer priorities are shifting towards experience vs. product. As such, luxury brick and mortar retailers must offer consumers a new value equation. What is the right concept for the future of brick and mortar luxury retail? Is there a role for more intimate retail experiences, and is there a danger of fatigue among new consumers with the excess of global flagship stores? What is the next evolution of luxury retail?
Description
Group Leader: Amanda Bopp
Co-Leader: Rachel Ball
Julie Conlon, Hannah de Boer, Juliana Hendershot, Sonya Lucki, Priyanka Malhotra,
Catherine Velazquez
