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    New Luxury Platforms

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    Infographic (377.0Kb)
    White Paper (339.9Kb)
    Date
    2015
    Author
    Bopp, Amanda
    Ball, Rachel
    Conlon, Julie
    De Boer, Hannah
    Hendershot, Juliana
    Lucki, Sonya
    Malhotra, Priyanka
    Velazquez, Catherine
    Publisher
    Fashion Institute of Technology
    Metadata
    Show full item record
    Subject
    Cosmetics industry
    Cosmetics
    Perfumes industry
    Perfumes
    Luxury goods industry
    Luxuries
    Retail trade
    Consumers
    Marketing
    Filmed lectures
    Abstract
    The notion of retail is changing for luxury, as quickly as the epicenters of luxury and consumer values. Today, e-commerce outpaces brick and mortar five to one. Further, consumer priorities are shifting towards experience vs. product. As such, luxury brick and mortar retailers must offer consumers a new value equation. What is the right concept for the future of brick and mortar luxury retail? Is there a role for more intimate retail experiences, and is there a danger of fatigue among new consumers with the excess of global flagship stores? What is the next evolution of luxury retail?
    Description
    Group Leader: Amanda Bopp Co-Leader: Rachel Ball Julie Conlon, Hannah de Boer, Juliana Hendershot, Sonya Lucki, Priyanka Malhotra, Catherine Velazquez
    URI
    http://hdl.handle.net/1951/66513
    https://www.youtube.com/watch?v=x95w8CdiKd4
    Collections
    • Cosmetics and Fragrance Marketing and Management [4]

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    DSpace Express is a service operated by 
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