New Luxury Consumer Values
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SubjectCosmetics industry; Cosmetics; Perfumes industry; Perfumes; Luxury goods industry; Luxuries; Retail trade; Consumers; Marketing; Filmed lectures; Research Subject Categories::SOCIAL SCIENCES::Business and economics
Consumers desire luxury products and services that deliver memorable experiences, and interactions that are more personal, authentic, and expand beyond simply the desire for luxury goods and services. There is a new sense of purpose for “new luxury” that includes a stronger focus on a brand’s authentic story and heritage. Product quality and “ownable” trades of craftsmanship remain important, but consumers are constantly pushing the limits of product performance, in all senses. What values will matter to the future luxury consumer, and will they increasingly transcend product purchase and experience? What does this mean to future consumer relationships with luxury brands?
Group Leader: Corey Moran Co-Leader: Brooke Burdine Winnie Cho, Kristen Levis, Laney Marx, Alyssa Navia, Pierre Vouard, Mila Talabucon