BCG FIT Global Luxury Customer Survey

Thumbnail
View/Open
Date
2015
Author
Willersdorf, Sarah
Bopp, Amanda
Marx, Laney
Publisher
Fashion Institute of Technology
Metadata
Show full item record
Subject
Cosmetics industry
Cosmetics
Perfumes industry
Perfumes
Luxury goods industry
Luxuries
Retail trade
Consumers
Research
Filmed lectures
Research Subject Categories::TECHNOLOGY
Abstract
The Class of 2015 partnered with Boston Consulting Group (BCG) on designing a Consumer Survey that assesses emerging luxury consumer values, which was fielded by BCG with panels of 1,000 luxury consumers in each of three countries: the U.S., India and China. This is the first time that the FIT Master’s Program has included independent quantitative research as part of the annual Capstone research studies.
Description
Research Lead (BCG): Sarah Willersdorf, Principal, Boston Consulting Group, New York. Research Co-Leads (FIT): Amanda Bopp and Laney Marx, Class of 2015.
URI
http://hdl.handle.net/1951/66511
https://www.youtube.com/watch?v=CszXWyYqDqQ
Collections