BCG FIT Global Luxury Customer Survey
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SubjectCosmetics industry; Cosmetics; Perfumes industry; Perfumes; Luxury goods industry; Luxuries; Retail trade; Consumers; Research; Filmed lectures; Research Subject Categories::TECHNOLOGY
The Class of 2015 partnered with Boston Consulting Group (BCG) on designing a Consumer Survey that assesses emerging luxury consumer values, which was fielded by BCG with panels of 1,000 luxury consumers in each of three countries: the U.S., India and China. This is the first time that the FIT Master’s Program has included independent quantitative research as part of the annual Capstone research studies.
Research Lead (BCG): Sarah Willersdorf, Principal, Boston Consulting Group, New York. Research Co-Leads (FIT): Amanda Bopp and Laney Marx, Class of 2015.