Student groups are presented with marketing and management challenges that reflect current beauty industry practices and trends, and must develop creative solutions that involve all aspects of a corporate organization. Groups are graded on their ability to react quickly and cohesively, analysis of the issues from the perspectives of the corporate environment, utilization of the concepts learned in the program, and presentation skills. Industry experts serve as panelists, critiquing and grading the capstone projects.

Recent Submissions

  • New Epicenters of Luxury 

    Reedman, Thomas; Zavolas, Jessica; Haffer, Lauren; Lawless, Nola; Raus, Amanda; Spencer, Amanda (Fashion Institute of Technology, 2015)
    The rise of consumer spending power in emerging markets and the renewed opportunity for luxury brands in mature markets will continue redrawing the traditional map of global luxury production and consumption. The mere scale ...
  • New Luxury Platforms 

    Bopp, Amanda; Ball, Rachel; Conlon, Julie; De Boer, Hannah; Hendershot, Juliana; Lucki, Sonya; Malhotra, Priyanka; Velazquez, Catherine (Fashion Institute of Technology, 2015)
    The notion of retail is changing for luxury, as quickly as the epicenters of luxury and consumer values. Today, e-commerce outpaces brick and mortar five to one. Further, consumer priorities are shifting towards experience ...
  • New Luxury Consumer Values 

    Moran, Corey; Burdine, Brooke; Cho, Winnie; Levis, Kristen; Marx, Laney; Navia, Alyssa; Vouard, Pierre; Talabucon, Mila (Fashion Institute of Technology, 2015)
    Consumers desire luxury products and services that deliver memorable experiences, and interactions that are more personal, authentic, and expand beyond simply the desire for luxury goods and services. There is a new sense ...
  • BCG FIT Global Luxury Customer Survey 

    Willersdorf, Sarah; Bopp, Amanda; Marx, Laney (Fashion Institute of Technology, 2015)
    The Class of 2015 partnered with Boston Consulting Group (BCG) on designing a Consumer Survey that assesses emerging luxury consumer values, which was fielded by BCG with panels of 1,000 luxury consumers in each of three ...