The role of appearance in perceptions of personal trainers
Boerner, Patrick R.
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Purpose of this study was to investigate how personal trainer physique can influence perceptions of his/her: competence as a trainer, level of personal training knowledge, behavioral attributions, and sexual orientation. Participants were 191 undergraduate students within the professional studies school at a northeast public university. As a whole, muscular and non-muscular males were often rated more positively on competence, knowledge and behavioral measures than their female counterparts. Sexual orientation was a difficult construct to measure with the use of static pictures and the results should be taken with caution. Personal trainers, new graduates, and others who work in a field where their bodies are highly visible can use these findings to improve their business either by niche marketing or simply being aware of the stereotypes they may encounter.
viii, 70 leaves, ill.