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dc.contributor.authorSwistak, Lydia
dc.date.accessioned2015-10-20T18:52:30Z
dc.date.available2015-10-20T18:52:30Z
dc.date.issued2014-05-01
dc.identifier.urihttp://hdl.handle.net/1951/65841
dc.description.abstractThis project seeks to evaluate the use of proper design choices in the development of Web based learning tools, specifically instructional videos for developing successful promotional marketing campaigns, and asks can the use of proper design choices capture the learner’s attention, while being relevant to their needs, increase their confidence and provide overall satisfaction? For the project, I created a series of instructional videos using Microsoft PowerPoint and Camtasia II for Mac, a screen recording software product and created a Google Site to organize and host the videos. The website URL is: https://sites.google.com/site/powerofpromotion/. The videos detail the step-by-step process of developing an effective promotional marketing campaign utilizing Progressive Disclosure techniques from of the Universal Principles of Design, as described by Lidwell, Holden and Butler (2003). The videos are comprised of strong visuals and narrations that combine with to-the-point dialogue and information to conclude that the use of strong design elements when combined with will lead to a successful instructional web-based learning tool.en_US
dc.description.sponsorshipDr. Russell Kahn, adviser ; Dr. Ibrahim Yucel, adviseren_US
dc.language.isoen_USen_US
dc.subjectPromotionen_US
dc.subjectProgressive Disclosureen_US
dc.subjectDesignen_US
dc.subjectColoren_US
dc.subjectInformationen_US
dc.subjectTechnology Communication Web-based learning Marketing Instructional video Tutorialen_US
dc.subjectUniversal Principles of Designen_US
dc.subjectVisuals Narrationsen_US
dc.subjectScriptsen_US
dc.subjectKellersen_US
dc.subjectARCSen_US
dc.subjectMotivation Theoryen_US
dc.subjectDigital Digital Marketingen_US
dc.subjectDigital Mediaen_US
dc.subjectAdvertising Campaignen_US
dc.subjectInformation Design and Technologyen_US
dc.titleEvaluating The Effective Design Of Web-Based Learning Environments For Promotional Marketing Team Directivesen_US
dc.typeThesisen_US


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