Using Key Principles of Design to change a Consumer’s Perception

Abstract

This project was designed to get a feel for how a logo is perceived by people that are looking at it, and if certain design principles have an impact on those perceptions. Five design principles were chosen and four of the five principles were incorporated in each of the five logos that were created for this project. After the logos were designed they were placed in front of people involved in the conference that gave feedback on the logos. The feedback was analyzed to find specific things that were spoken about the design of each of the logos.