This case study examines the use and influence of college web sites by high school seniors as they move through the college selection process through interviews, directed observations, and focus groups. It discovers and describes the different ways that web sites are used by this bounded group. As a part of the study, the re-designed web site at SUNY Institute of Technology is critiqued and analyzed by respondents. Enhancements are proposed based on the research to increase the effectiveness of the site in its appeal to prospective high school students. The theories of Human-Centered Design and Contextual Design are described and applied to this case study.