Qualitative assessment activities, when conducted regularly and methodically, can help managers and administrators understand the impact and value of the work that we do for our customers. Are we meeting our customers' needs? Are there services that we could provide but currently do not? What are our customers’ priorities? Are we responsive to their questions and issues? Are we working as effectively as we can? This webinar will explore the use of customer service surveys, focus groups, quality initiatives, benchmarking, and other methods to evaluate and assess the work that we do.