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Web site effectiveness of the 2016 summer Olympic and Paralympic Games’ candidate cities

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dc.contributor.author Joo, Sang Uk
dc.date.accessioned 2010-04-14T13:26:45Z
dc.date.available 2010-04-14T13:26:45Z
dc.date.issued 2009-05
dc.identifier.uri http://hdl.handle.net/1951/47615
dc.description.abstract This study focuses on the Web site effectiveness of the 2016 Olympic and Paralympic games’ four candidate cities: Chicago, Madrid, Rio de Janeiro, and Tokyo. The balanced scorecard approach is used to assess the effectiveness of the Web sites and the effective Web site is explained by two aspects: whether the Web site is mechanically structured and whether it is sufficiently informative. The research results reveal that there is considerable room for enhancing Web site effectiveness and the candidate cities need to have more concerns for well-structured and informative Web sites. en
dc.language.iso en en
dc.subject Olympics -- Web site design -- Evaluation -- Chicago -- Madrid -- Rio de Janeiro, -- Tokyo. en
dc.subject Web sites -- Evaluation -- Chicago -- Madrid -- Rio de Janeiro, -- Tokyo. en
dc.subject Olympics -- Computer network resources -- Evaluation. en
dc.title Web site effectiveness of the 2016 summer Olympic and Paralympic Games’ candidate cities en
dc.type Thesis en


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