Web site effectiveness of the 2016 summer Olympic and Paralympic Games’ candidate cities
SubjectOlympics -- Web site design -- Evaluation -- Chicago -- Madrid -- Rio de Janeiro, -- Tokyo.; Web sites -- Evaluation -- Chicago -- Madrid -- Rio de Janeiro, -- Tokyo.; Olympics -- Computer network resources -- Evaluation.
This study focuses on the Web site effectiveness of the 2016 Olympic and Paralympic games’ four candidate cities: Chicago, Madrid, Rio de Janeiro, and Tokyo. The balanced scorecard approach is used to assess the effectiveness of the Web sites and the effective Web site is explained by two aspects: whether the Web site is mechanically structured and whether it is sufficiently informative. The research results reveal that there is considerable room for enhancing Web site effectiveness and the candidate cities need to have more concerns for well-structured and informative Web sites.