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A SEMIOTIC APPROACH TO THE STUDY OF BODYBUILDING: THE IMPORTANCE OF MALE BODY IMAGE AND ITS INDICATIONS OF MASCULINITY IN CONTEMPORARY WESTERN SOCIETY

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dc.contributor.author Flamini, Alexander
dc.date.accessioned 2009-08-12T17:26:27Z
dc.date.available 2009-08-12T17:26:27Z
dc.date.issued 2009-08-12T17:26:27Z
dc.identifier.uri http://hdl.handle.net/1951/44943
dc.description.abstract In order to better understand American society’s attitude toward male body image, this paper utilizes a semiotic approach. Drawing upon social semiotics as an analytical framework, it examines the articulation of the modern “male body image ideal” in the United States. The current ideal popularly conveyed is one of a lean, muscular physique. The role of the bodybuilding subculture is analyzed alongside types of media discourse (magazines, such as Men’s Health and Muscle and Fitness, and various types of advertisements), which highlight the ideals being disseminated. Furthermore, a study is presented of the dialogue about masculinity and the increasingly pervasive and frequently unrealistic ideal of male body image presented in society at large today. I find that, through the various signifiers discussed, the prevailing ideal propagated is the muscular mesomorph. en
dc.language.iso en_US en
dc.title A SEMIOTIC APPROACH TO THE STUDY OF BODYBUILDING: THE IMPORTANCE OF MALE BODY IMAGE AND ITS INDICATIONS OF MASCULINITY IN CONTEMPORARY WESTERN SOCIETY en
dc.type Thesis en


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