Browsing SUNY College at Cortland by Subject "Customer loyalty programs -- Thesis."

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The Giant Owner (G.O.) program: developing brand loyalty through the use of experiential marketing and social networking

Fonner, Josh (2013)

The purpose of this study was to enhance the development of brand loyalty among customers of Giant Bicycles. As suggested by the literature review, the project utilizes the concepts of brand experiences, social networkink, ...