Browsing SUNY College at Oswego by Author "Cuthill, Ian"
Now showing items 1-1 of 1
Impact of New Product Development of Store Brands on Branded Manufacturers in the U.S. Grocery Industry Leader, Nori G.; Cuthill, Ian (2008-10-24)Store brands of U.S. packaged food products have made considerable strides in the last 20 years. Readily available technology has enabled manufacturers and retailers to understand consumer trends and buying habits and ...