Browsing SUNY College at Oswego by Author "Cuthill, Ian"
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Impact of New Product Development of Store Brands on Branded Manufacturers in the U.S. Grocery Industry
Leader, Nori G.; Cuthill, Ian (2008-10-24)Store brands of U.S. packaged food products have made considerable strides in the last 20 years. Readily available technology has enabled manufacturers and retailers to understand consumer trends and buying habits and ...