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  • BCG FIT Global Luxury Customer Survey 

    Willersdorf, Sarah; Bopp, Amanda; Marx, Laney (Fashion Institute of Technology, 2015)
    The Class of 2015 partnered with Boston Consulting Group (BCG) on designing a Consumer Survey that assesses emerging luxury consumer values, which was fielded by BCG with panels of 1,000 luxury consumers in each of three ...
  • New Luxury Consumer Values 

    Moran, Corey; Burdine, Brooke; Cho, Winnie; Levis, Kristen; Marx, Laney; Navia, Alyssa; Vouard, Pierre; Talabucon, Mila (Fashion Institute of Technology, 2015)
    Consumers desire luxury products and services that deliver memorable experiences, and interactions that are more personal, authentic, and expand beyond simply the desire for luxury goods and services. There is a new sense ...
  • New Luxury Platforms 

    Moran, Corey; Burdine, Brooke; Cho, Winnie; Levis, Kristen; Marx, Laney; Navia, Alyssa; Vouard, Pierre; Talabucon, Mila (Fashion Institute of Technology, 2015)
    The notion of retail is changing for luxury, as quickly as the epicenters of luxury and consumer values. Today, e-commerce outpaces brick and mortar five to one. Further, consumer priorities are shifting towards experience ...