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  • BCG FIT Global Luxury Customer Survey 

    Willersdorf, Sarah; Bopp, Amanda; Marx, Laney (Fashion Institute of Technology, 2015)
    The Class of 2015 partnered with Boston Consulting Group (BCG) on designing a Consumer Survey that assesses emerging luxury consumer values, which was fielded by BCG with panels of 1,000 luxury consumers in each of three ...