Now showing items 1-2 of 2

    • Cross-Cultural Management in French and American Companies 

      Lechevallier, Cloe; Mohammed, Maimunatu (2013-04-20)
      Cross-Cultural Management in French and American Companies By Maimuntu Mohammed, Cloe Lechevallier In response to a fast changing business environment, companies have to internationally adapt. For more than twenty years, ...
    • Procter & Gamble New Corporate Strategy 

      Lechevallier, Cloe; Smith, Charles; Zhu, Jing (2013-04-20)
      In response to slow growth, Proctor & Gamble decided to change their business strategy in 2009 to be more focused on value. This paper is a case study on the effects of changing strategy at Proctor & Gamble with a focus ...