Web site effectiveness of the 2016 summer Olympic and Paralympic Games’ candidate cities

dc.contributor.author	Joo, Sang Uk
dc.date.accessioned	2010-04-14T13:26:45Z
dc.date.available	2010-04-14T13:26:45Z
dc.date.issued	2009-05
dc.identifier.uri	http://hdl.handle.net/1951/47615
dc.description.abstract	This study focuses on the Web site effectiveness of the 2016 Olympic and Paralympic games’ four candidate cities: Chicago, Madrid, Rio de Janeiro, and Tokyo. The balanced scorecard approach is used to assess the effectiveness of the Web sites and the effective Web site is explained by two aspects: whether the Web site is mechanically structured and whether it is sufficiently informative. The research results reveal that there is considerable room for enhancing Web site effectiveness and the candidate cities need to have more concerns for well-structured and informative Web sites.	en
dc.language.iso	en	en
dc.subject	Olympics -- Web site design -- Evaluation -- Chicago -- Madrid -- Rio de Janeiro, -- Tokyo.	en
dc.subject	Web sites -- Evaluation -- Chicago -- Madrid -- Rio de Janeiro, -- Tokyo.	en
dc.subject	Olympics -- Computer network resources -- Evaluation.	en
dc.title	Web site effectiveness of the 2016 summer Olympic and Paralympic Games’ candidate cities	en
dc.type	Thesis	en