Abstract:
The repercussions of racism can range from ignorance and neglect to injury and even
death. Ways to decrease attitudes of racism have been debated for centuries, resulting in
various theories. The contact hypothesis, a half-century old idea, states that increased
intergroup contact can decrease negative attitudes. Research has also found the quality of contact between racial groups plays an important role in increasing positive racial attitudes. The current study tests this theory and further theorizes that individuals from rural environments will report greater racism than individuals from urban environments. African American (n=57) and Caucasian (n=176) participants were asked about where they grew up (to assess urban/rural status), quantity and quality of contact with the racial out-group growing up, and their current racial attitudes. Overall, results suggest that the roles of quantity and quality of contacts are significant factors in predicting interracial
prejudice, while area of upbringing was not.
